Sour Skateboards was originally developed in response to changes at Sweet Skateboards. A large part of the current Sour team had previously been at Sweet for years. After the arrival of investors and personnel changes at Sweet, the team decided to start their own thing together with team manager Björn Holmenäs. The name was in contrast to Sweet. In an interview, Holmenäs explained: "I mean we always had the Sour, that’s what we named everything that we did for the company. What they did was Sweet and what we did was Sour so it was an obvious choice." With the company reestablishing itself, of course everyone was excited to see in which direction it was headed. After the first team video "The Sour Solution", the brand was on everyone's lips. Sour spurred a new wave of enthusiasm in the skate scene because their videos are full of technical intricacies mixed with flowing lines and hard tricks.
Authentic designs and good workmanship will make you feel comfortable on SOUR SOLUTION skateboard. Although SOUR SOLUTION are mainly a deck label, the company also puts a lot of energy into the production of streetwear. The fruits of their labor can easily be seen.
From t-shirts and hoodies with front and back prints, to 6-panel cap and accessories, the pieces are contemporary in design - often designed by team members as well. The Scandinavians at SOUR Skateboards are all about first-class decks and apparel - made in Europe.
S, M, L, XL