Santa Cruz not only stands for skateboards, but it is also a city along the west coast. Hardly any other brand represents the Californian way of life like they do. In addition, Santa Cruz is the oldest operating skateboard manufacturer around! The company, founded by Richard Novak, Doug Haut and Jay Shuirman, has been in business for over 40 years.
While other companies go to great lengths to emphasize their authenticity and roots in the history of skateboarding, Santa Cruz doesn’t need to. Founded in 1973, the early days of Santa Cruz came at a time when skateboarding gained an enormous amount of popularity due to the invention of the urethane wheel. The connection to surfing at that time was ever-so-present in the “surf city” of Santa Cruz, so the first Santa Cruz team consisted of surfers who simply skateboarded on days without waves. With riders like Steve Olson, Jeff Grosso or Steve Salba, Santa Cruz was also present on the ramps and pools in the 1980’s. Santa Cruz was even directly involved at the very start of street skating. In the Speed Freaks Video from the year 1989, a young Eric Dressen shows the world what’s possible both in and out of halfpipes and backyard pools. Thanks to Richard Novak's entrepreneurial skills, Santa Cruz is the longest-running successful skate company in the business. Santa Cruz Skateboards stand for authenticity and tradition. That includes the coveted Santa Cruz reissued skateboard decks as well as streetwear. The skate brands rich heritage also benefits Santa Cruz when designing their products. The world-renowned Jim Phillips designed "Screaming Hand" is the Californian brand’s absolute classic and can be found in various variations of streetwear and decks from Santa Cruz. Santa Cruz offers t-shirts, long sleeves, sweatshirts or hoodies along with a wide selection of skate apparel with modern and classic.
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Slimeballs OG Slime wheels in blue green on versatile, symmetrical center bearing cruiser wheel shape with soft, all terrain 78a urethane.